To wear this garment, you must believe in its message.
You must believe that the old man sitting by himself in a restaurant with pins on his hat may be braver, cooler, and more amazing than any celebrity.
Whatever your views on the reasons for war, the Veteran is never to blame. They merely risk their life, limbs and sanity for the welfare of those that live a free life in this country.
In the age of Academy Awards, reality TV stars, and American Idol, we think it's THEIR turn to be idolized.
Wear it consciously, and preferably, in public. Thank you for supporting our Veterans.
A portion of all profits are donated directly to a selected Veteran who has been impacted by Post Traumatic Stress Disorder.
We recognize that even the scars you can’t see are painful.
Thanks,
Jodi Gould and Jess Smith, Founders